Insider's Blog
Horse BEFORE the Cart
Admission to Community Members Don't you hate it when projects veer off schedule despite decomposition only weeks ago? Our project members know how painful this can be especially when dealing with distance players (on shore, naturally). No sweat. We're resilient and, as long as LCM ops aren't effected,...
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Delivering the Goods Mandate
Put Up —or— Give My Money Back! For those of you who are "healthy skeptics" let's examine the Value Proposition of PM Community.org once again (or for the first-time, if you've been steered to this blog). First, viewed in a vacuum, anything can look good/bad depending on disposition and material....
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Laws of Reciprocity
Spirit of Volunteerism [Unforced Activity] When it's your "job" and the prevailing circumstances warrant, you do whatever is right. This may or may not include action and interaction of giving and taking. As it relates to Referrals between/among members, there is no rule or mandate requiring any forced...
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MARKETING for Independent Practitioners
New Client Development made EASY The headlines are designed to pull ("suck") readers into a brief, but informative discussion about pre-selling activities. After all, this is precisely what marketing is: pre-sales efforts. In other words, if not done effectively, marketing is a waste. Perhaps this...
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All About the Benjamins
Price SHOULD BE Secondary In tough times like these, priorities get a little whacked. Those with the best products—and well deserving of a premium—often get overlooked because these really are tough times. Even your best clients are feeling it...and so aren't you...if they're feeling it! So, what...
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... Channel Marketing Program ... sure does beat buying leads, or wasting time going to network club meetings, feeling weird talking to strangers, and hoping to get lucky with at least one lead ..."